CSR - 2

Four potential rationales for instituting CSR programs


Why companies invest on corporate social responsibility, or CSR? A new paper published in the Journal of Marketing investigates the motivations behind companies’ implementation of CSR programs. The paper examines 4,500 firms over a ...

Read the news and feed the earth


The first eco-friendly newspaper in the world has been launched in Japan, a country that confirms its leading role in corporate social responsibility, which combines eco-sustainability with business success. A striking example is the ...