The top 10 companies for social responsibility

by Editorial Staff - 2015.09.21
The top 10 companies for social responsibility
  • Share on Facebook Share on Twitter Share on Whatsapp
  • Print

A company's reputation is often more important than its product when it comes to choosing what to buy. This explains the success of Google, Disney and BMW, which are at the top of a list of multinationals who pay most attention to corporate social responsibility. The top 10 list, compiled by the Reputation Institute, also features Microsoft, Daimler, Lego, Apple, Intel, Rolls-Royce Aerospace and Rolex. The ranking was made by collecting the opinions of 60,000 consumers in Europe, Latin America, North America and Asia-Pacific. The result shows which global companies are best perceived in terms of issues such as ethical behaviour, attention to the needs of the community in which they are operate, transparency and wage equality.

Related:
  • ItaliaCamp measures the social value of soccer

    For the first time in Italy, ItaliaCamp has been used to estimate the social impact of one soccer team, in particular. This instrument was developed in collaboration with the Center for Research, Governance & Sustainability by the University LUISS Guido Carli, to estimate in economic terms, the ROI in terms Read More.

  • The company that gives their employees ‘puppy leave’

    Puppy “parental” leave to take care of the new puppy. The new frontier in Corporate welfare is marked by the famous Scottish brewery, BrewDog , who have just decided to grant this special benefit to more than one thousand employees spread across half of the world. Seven days off work Read More.

  • Sexy philanthropist arrives from Australia

    Vävven an Australian start-up that sells sex toys is a company based on equity and solidarity. Perhaps it is the first company in this business sector to earmark 30% of its profits to the one of the most important, global social welfare and volunteer ngo networks, Oxfam. Profits gained from Read More.

  • They use games to manipulate consumers

    “Adults, in equal measure to children, learn better when playing”. The reason why, according to Lauren Ferro of the Royal Melbourne Institute of Technology, multi-nationals over half the globe are investing infinite sums of money in Gamification. Coined in 2010 by the American game-designer Jesse Schell, this term is a Read More.

  • Lamborghini to send employees back to school

    Italian car maker Lamborghini has decided to reward employees who study by introducing a new system that appraises the qualifications they gain during employment at the firm. In particular, the company will give a financial award, in 12 monthly instalments, from January 2017, for those who obtain a diploma, degree Read More.

  • Italian companies’ commitment to social responsibility

    As much as 80% of Italian medium and large-sized companies are involved with CSR (Corporate Social Responsibility) initiatives. This is the highest percentage ever recorded in the last 15 years. For a total investment which reached a record figure of € 1 billion and 122 million in 2015. The activities funded are Read More.