The semi-serious photo report which teases consumerism

by Roberta Lunghini - 2015.03.19
The semi-serious photo report which teases consumerism
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Beggars asking for money because they ‘cannot buy seitan to their children’ or ‘have to check-in the hold luggage in an EasyJet flight’ and even ‘must renew WhatsApp!!!’. These are some of the protagonists of the "fake" photo report entitled ‘L'Homme(less)’ by the Italian photographer Gianluca Maroli. A provocative initiative which describes the economic crisis in a funny and grotesque way. Just because, even if the number of Italian families who are unable to make ends meet is increasing, we still need futile things that we think are indispensable for us. The idea, as explained by the author himself, was born from a couple of surreal experiences lived by him in person. The first, in Piazza Duomo in Milan, when he saw a real homeless with an e-book reader. And the other, on the subway, listening to the speeches of two girls aged under 18 years and wearing very expensive clothes, who were complaining about the fact that they «don’t have enough money for our Friday night’s sushi».

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