The non-luxury of being homeless

by Beatrice Credi - 2015.04.30
The non-luxury of being homeless
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"Let's try to have the elegance to help those who have nothing." It is the slogan of a provocative campaign launched by  Aurore, a French association in support of homeless people. Three large posters representing three homeless who are sleeping on the streets on cartons and makeshift equipment. Each protagonist has a name. There is Jean-Paul Galère (difficult situation, precarious), then Yves Sans Logement (homeless) and finally Christian Dehors (outdoor). A witty pun that replaces the surnames of the great French stylists - Jean-Paul Gaultier, Yves Saint Laurent and Christian Dior - with French words that have more or less the same sound, but whose meaning is closely linked to the life of these people. Nomads of the city forced to juggle and survive among countless obstacles.

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