Read the news and feed the earthby Nicola Dotto - 2016.02.12
The first eco-friendly newspaper in the world has been launched in Japan, a country that confirms its leading role in corporate social responsibility, which combines eco-sustainability with business success. A striking example is the Mainichi newspaper, a newspaper that doesn’t end up in the rubbish bin after it has been read. Instead, it can be shredded, watered and used to grow flowers and vegetables. This is because its pages are made of recycled raw materials with added seeds pressed into the sheets of paper. Even the vegetable-based ink guarantees safe sustainability. The special paper has been designed to decrease urban waste and at the same time encourage plants to grow in cities, just by buying a copy. There have been positive effects on sales, which continue to rise and have increased daily profits by hundreds of thousands of euro.
ItaliaCamp measures the social value of soccer
For the first time in Italy, ItaliaCamp has been used to estimate the social impact of one soccer team, in particular. This instrument was developed in collaboration with the Center for Research, Governance & Sustainability by the University LUISS Guido Carli, to estimate in economic terms, the ROI in terms Read More.
The company that gives their employees ‘puppy leave’
Puppy “parental” leave to take care of the new puppy. The new frontier in Corporate welfare is marked by the famous Scottish brewery, BrewDog , who have just decided to grant this special benefit to more than one thousand employees spread across half of the world. Seven days off work Read More.
Sexy philanthropist arrives from Australia
Vävven an Australian start-up that sells sex toys is a company based on equity and solidarity. Perhaps it is the first company in this business sector to earmark 30% of its profits to the one of the most important, global social welfare and volunteer ngo networks, Oxfam. Profits gained from Read More.
They use games to manipulate consumers
“Adults, in equal measure to children, learn better when playing”. The reason why, according to Lauren Ferro of the Royal Melbourne Institute of Technology, multi-nationals over half the globe are investing infinite sums of money in Gamification. Coined in 2010 by the American game-designer Jesse Schell, this term is a Read More.
Lamborghini to send employees back to school
Italian car maker Lamborghini has decided to reward employees who study by introducing a new system that appraises the qualifications they gain during employment at the firm. In particular, the company will give a financial award, in 12 monthly instalments, from January 2017, for those who obtain a diploma, degree Read More.
Italian companies’ commitment to social responsibility
As much as 80% of Italian medium and large-sized companies are involved with CSR (Corporate Social Responsibility) initiatives. This is the highest percentage ever recorded in the last 15 years. For a total investment which reached a record figure of € 1 billion and 122 million in 2015. The activities funded are Read More.