Read the news and feed the earth

by Nicola Dotto - 2016.02.12
Read the news and feed the earth
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The first eco-friendly newspaper in the world has been launched in Japan, a country that confirms its leading role in corporate social responsibility, which combines eco-sustainability with business success. A striking example is the Mainichi newspaper, a newspaper that doesn’t end up in the rubbish bin after it has been read. Instead, it can be shredded, watered and used to grow flowers and vegetables. This is because its pages are made of recycled raw materials with added seeds pressed into the sheets of paper. Even the vegetable-based ink guarantees safe sustainability. The special paper has been designed to decrease urban waste and at the same time encourage plants to grow in cities, just by buying a copy. There have been positive effects on sales, which continue to rise and have increased daily profits by hundreds of thousands of euro.

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