Persuading the homeless to vote with coffee at Starbucks

by Paola Battista - 2015.04.24
Persuading the homeless to vote with coffee at Starbucks
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What if homeless people could change the outcome of the upcoming UK election? This is the slogan used by the association Centrepoint in the run up to election on 7 May. It's campaigning to persuade the half a million homeless people in the UK to do what they don't usually: vote. The heart of the campaign is a series of small, original initiatives to win the trust of people of no fixed abode. A part of this is inviting them for a coffee, with the collaboration of Starbucks. This provides an opportunity to talk to them, tell them about the election and remind them of the principle of 'one head, one vote'.

Published in Homelessness.
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