Italian fashion embraces the bigger figureby Ilaria Lonigro - 2014.01.06
One small step for fashion, a big step for curvy women. The first Italian magazine dedicated to bigger beauty has just been launched: Donne con le curve, available both in print and online. The magazine comes out every two months and brings together contributions from 12 different bloggers, all with one goal: to include all women in the debate on fashion and makeup, even those who wear a size 52.
Giorgia Marino, a 30 year old, graphic designer, came up with the idea. She's also the author of Morbidalavita.com, a blog in which, for the past 18 months, she has been writing about fashion and lifestyle, as well as self-acceptance and beauty outside the 'norm'.
“The idea of launching a magazine has been buzzing in my head for a very long time,” she tells West. “But it happened very quickly when I talked about it with my partner and my fellow bloggers, at the start of summer. First of all, I started a weekly newsletter on Youtube, but I was doing it by myself and it wasn't working as I wanted. So then I thought about taking the next - braver and more demanding - step.”
The magazine, which you can subscribe to or download from the Apple Store or Google Play, has already attracted the attention of major advertisers. But Georgia says there is still a long way to go. “The project is self-financed. Italy doesn't have a space dedicated to the brands, even small and medium businesses, who take care of women with curves. They are not as well known as other brands. I think it's right that they should make use of our product to grow,” she says.
Iris Tinunin, 23 years old, is one of the bloggers featured in the new editorial project. She's already author of a blog about fashion and beauty, Stylosophique, which, in little more than three years, has already gained 10,000 fans on Facebook, 90 per cent of them women. “But they're not all curvy!” says Iris, who still has to take six exams before she can graduate in Philosophy.
“I like this project very much because style and fashion are not about size: this is the message I try to get across every day. So the looks and products I write about also suit people who are a different size to me.” Iris, who featured on the first issue of Donne con le Curve as cover girl, deals with beauty and make up in the latest issue. “I explain the tricks step by step,” she says. Iris doesn't have any models for inspiration. “I'd rather take inspiration from everyday things: objects, faces, expressions, real-life moments. There are some stylists I appreciate more than others: my favourite is Stella McCartney. And there are some bloggers, especially foreign ones, whom I follow with a passion, such as Kenzas.se and Wendyslookbook.com.”
So which designers do you think pay most attention to bigger women? “There are well known brands that dedicate their work to the curvy figure, and produce clothes that look good on all sizes. When something looks good on you, you immediately feel more beautiful and more confident. This is something a brand shouldn't underestimate. Specifically, Marina Rinaldi, Elena Mirò and Fiorella Rubino are three brands that I admire and wear.”
If bigger women are finding a space in fashion, the same has not yet happened for bigger men. “It's true, the sensitivity to the bigger sizes for men's fashion is still in its infancy, in my opinion. At Donne con le Curve, however, we're ahead of the game and we already have a columnist representing the bigger man, Riccardo Onorato,” warns the beauty expert.
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