Italian fashion embraces the bigger figure

by Ilaria Lonigro - 2014.01.06
Italian fashion embraces the bigger figure
  • Share on Facebook Share on Twitter Share on Whatsapp
  • Print

One small step for fashion, a big step for curvy women. The first Italian magazine dedicated to bigger beauty has just been launched: Donne con le curve, available both in print and online. The magazine comes out every two months and brings together contributions from 12 different bloggers, all with one goal: to include all women in the debate on fashion and makeup, even those who wear a size 52.

Giorgia Marino, a 30 year old, graphic designer, came up with the idea. She's also the author of Morbidalavita.com, a blog in which, for the past 18 months, she has been writing about fashion and lifestyle, as well as self-acceptance and beauty outside the 'norm'.

“The idea of launching a magazine has been buzzing in my head for a very long time,” she tells West. “But it happened very quickly when I talked about it with my partner and my fellow bloggers, at the start of summer. First of all, I started a weekly newsletter on Youtube, but I was doing it by myself and it wasn't working as I wanted. So then I thought about taking the next - braver and more demanding - step.”

The magazine, which you can subscribe to or download from the Apple Store or Google Play, has already attracted the attention of major advertisers. But Georgia says there is still a long way to go. “The project is self-financed. Italy doesn't have a space dedicated to the brands, even small and medium businesses, who take care of women with curves. They are not as well known as other brands. I think it's right that they should make use of our product to grow,” she says.

Iris Tinunin, 23 years old, is one of the bloggers featured in the new editorial project. She's already author of a blog about fashion and beauty, Stylosophique, which, in little more than three years, has already gained 10,000 fans on Facebook, 90 per cent of them women. “But they're not all curvy!” says Iris, who still has to take six exams before she can graduate in Philosophy.

“I like this project very much because style and fashion are not about size: this is the message I try to get across every day. So the looks and products I write about also suit people who are a different size to me.” Iris, who featured on the first issue of Donne con le Curve as cover girl, deals with beauty and make up in the latest issue. “I explain the tricks step by step,” she says. Iris doesn't have any models for inspiration. “I'd rather take inspiration from everyday things: objects, faces, expressions, real-life moments. There are some stylists I appreciate more than others: my favourite is Stella McCartney. And there are some bloggers, especially foreign ones, whom I follow with a passion, such as Kenzas.se and Wendyslookbook.com.”

So which designers do you think pay most attention to bigger women? “There are well known brands that dedicate their work to the curvy figure, and produce clothes that look good on all sizes. When something looks good on you, you immediately feel more beautiful and more confident. This is something a brand shouldn't underestimate. Specifically, Marina Rinaldi, Elena Mirò and Fiorella Rubino are three brands that I admire and wear.”

If bigger women are finding a space in fashion, the same has not yet happened for bigger men. “It's true, the sensitivity to the bigger sizes for men's fashion is still in its infancy, in my opinion. At Donne con le Curve, however, we're ahead of the game and we already have a columnist representing the bigger man, Riccardo Onorato,” warns the beauty expert.

Related:
  • A way you can get your children to eat more vegetables

    Making sure children eat their recommended intake of fresh vegetables is a battle most families face every day. But now, thanks to science, there a proven way to get kids to eat their greens - and it couldn't be simpler. Researchers at Deakin University's Centre for Advanced Sensory Science tested Read More.

  • Serious risk of colorectal cancer for obese teenagers

    Adolescents with obesity problems risk more than their peers, as adults, colorectal cancer. The alarm has been sounded by a maxi-research released by the Rabin Medical School and Tel Aviv University. They have monitored the state of health of more than two million adolescents who underwent screening and clinical examinations Read More.

  • Binge-drinking has a bigger impact on youth obesity rates

    Underage binge-drinking is having a huge impact on teenagers' weight. A team of Canadian researchers has published a new report suggesting that teen drinking has a much bigger impact on youth obesity rates than once thought. The researchers found that nearly 39% of high-school students reported binge drinking - defined Read More.

  • When dad’s in charge of dinner, the kids get fat

    When mum isn’t home and dad prepares dinner he tends to favour burgers, fries and ice cream.  It seems, in fact, that American fathers, when it comes to food, are much more permissive than mothers.  This is the solution to spending lots of time at the cooker and, above all, Read More.

  • Early signs of anorexia are seen in brain for first time

    For the first time signs of anorexia have been seen in the brain. The discovery, published in Psychiatry Research Neuroimaging, was credited to an Italian research group at the Università Campus Bio-Medico, in Rome, Italy, who also collaborated with a non-profit, La Cura del Girasole. The team used a new Read More.

  • Obesity risks causing a generational black hole

    Obesity is killing an entire generation. In the UK, in fact, almost three million young people between the ages 16 - 24 risk dying before their parents due to pathologies related to their being overweight: diabetes, hypertension, heart disease, and cancer at an early age. These new, disconcerting data released Read More.

Editorial