“Give blood, give now, give often” World Blood Donor Day 2017

by Beatrice Credi - 2017.06.14
“Give blood, give now, give often” World Blood Donor Day 2017
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Every year, on 14 June, countries around the world celebrate World Blood Donor Day. The event serves to raise awareness of the need for safe blood and blood products and to thank blood donors for their life-saving gifts of blood. This year’s campaign will focus on blood donation in emergencies. In crisis or emergency situation, the natural human response is “What can I do? How can I help?”. Therefore, the slogan for the 2017 campaign is: What can you do?, with the secondary message: Give blood. Give now. Give often. The campaign underlines the role every single person can play in helping others in emergency situations, by giving the valuable gift of blood. It also focuses on the fact that it is important to give blood regularly, so that the blood stock is sufficient before an emergency arises. 112.5 million blood donations are collected globally, half of these are in high-income countries. But the vision embodied in this campaign is the achievement of 100% voluntary non-remunerated blood donation in every country of the world based on the recognition that voluntary non-remunerated blood donors are the foundation of a safe, sustainable blood supply. Without a system based on voluntary unpaid blood donation, particularly regular voluntary donation, no country can provide sufficient blood for all patients who require transfusion.

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