Drink beer and then die

by Letizia Orlandi - 2012.07.18

Irish government adopted hard line to curb excessive consumption of alcohol, even in light of the new report released by Suicide Support and Information System. It states that 78.1% of people who have killed themselves in 2011 often drank without brakes during the previous year. The reaction of national authorities is immediate: drawing on the measures taken recently in Scotland and Northern Ireland, they required the introduction of a minimum sale price (on a unit basis). The exact amount will be calculated as a percentage of advertising and marketing expenses incurred by companies that produce alcoholic beverages. The rules addressee not only buyers but also drink companies, that should fund responsible drinking campaigns, and campaigns highlighting the dangers of alcohol abuse. New labelling rules are also recommended, as are the extension of treatment facilities for alcoholics. The counter plan is causing a split in the government: some members of the majority wing denounce this is a discriminatory reform against those who have not addiction problems, in other words for most of Irish people.

Published in Alcoholism.
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