British youth more exposed to alcohol adsby Quentin Hurel - 2013.03.25
The Alcoholic Beverages Advertising Code (ABAC) in Australia has admonished five Liquorland adverts that spread images of young adults drinking large quantities of alcohol. An advert that gives a very bad example, if we also consider latest research about this matter. In fact, at a European level, a study conducted by the Rand Corporation for the European Commission has found that children and youngsters in the UK, for example, are more exposed to alcohol advertisements than adults. 10-15 year olds see 10% more alcohol advertising on TV than their parents and even 50% more for pre-mixed drinks. The report has also warned of the expansion of alcohol marketing on social media which young people are the heaviest users. Some advertisements use slogans that clearly call to "drink to be drunk". That can increase the likelihood that teenagers will start binge drinking and can encourage those who already drink to consume more.
Binge-drinking has a bigger impact on youth obesity rates
Underage binge-drinking is having a huge impact on teenagers' weight. A team of Canadian researchers has published a new report suggesting that teen drinking has a much bigger impact on youth obesity rates than once thought. The researchers found that nearly 39% of high-school students reported binge drinking - defined Read More.
The heaviest-drinking countries in Europe
Alcohol consumption across the European region is higher than in any other region in the world, with over one fifth of the European population over the age of 15 drinking heavily at least once a week. As a result, the continent suffers from the highest proportion of ill health and Read More.
Record fall in American teenagers who drink alcohol
Record fall in the number of American teenagers who consume alcohol. In 2015, 38.2% of teenagers stated that they consumed at least one drink a month, compared to 50% in 1991. However, the good news does not end here, according to the latest report published by the Centre of Disease Control. In the Read More.
This is the only Ad that gets people to stop drinking
The most effective spot for a campaign about alcoholism is Australian. Able to change the behavior of even the most die-hard drinkers. Spread, is the name of the video that shows images of the damaging liquid that is absorbed in the bloodstream, spreading and causing mutations in the cancerous cells Read More.
The phenomenon of binge drinking is rapidly growing among Italians
In Italy, the number of people who drink alcohol on empty stomach is increasing. The percentage, in fact, grew from 25,8% in 2013 to 26.9% in 2014, and reached 27.9% in 2015. This amounts to about 15 million people aged over 11: 38.9 % of men and 17.7% women. These Read More.
In Sweden young people are swapping alcohol for social media and the gym
Young Swedes are becoming stricter in their attitudes towards alcohol, with social media use and a love of fitness contributing to a less permissive attitude – the opposite of their older compatriots. The change among Sweden's youngsters has been observed in the latest edition of IQ's yearly Alkoholindex survey of Read More.