Britain bans gender stereotypes in adsby Editorial Staff - 2017.07.20
Adverts which encourage gender stereotypes like women cleaning up after their family, or men failing to do housework, face being banned under strict new watchdog rules. The UK Advertising Standards Authority’s (ASA) released a report this week on the potential harm to children and adults of promoting gender stereotypes. Under the new rules, ads of women cleaning up alone after a messy family, men failing to do basic household chores, or children barred from an activity because it was “inappropriate” to their gender will be banned. Therefore, portrayals of little girls aspiring to be, say, a ballerina while boys hope to be, for instance, a scientist or doctor will be banned from the country’s ads.
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