A tattoo to test for alcohol

by Annalisa Lista - 2015.07.13
A tattoo to test for alcohol
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Safe Stamp is a temporary tattoo that tests the level of alcohol consumed by the user. The idea comes from two female students from Miami Ad School, who won first prize for young innovators at the Future Lions 2015 competition, held in Cannes a few weeks ago. The small tattoo is designed for young people to apply when they enter a club. It contains a microchip that uses the body's sweat to detect the amount of alcohol in the body, signalling if the person is over the legal limit for driving. In this is the case, the tattoo will turn blue. The project is now waiting for the right backer.


SafeStamp by Heineken International from Divya Seshadri on Vimeo.

Published in Alcoholism.
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