A tattoo to test for alcoholby Annalisa Lista - 2015.07.13
Safe Stamp is a temporary tattoo that tests the level of alcohol consumed by the user. The idea comes from two female students from Miami Ad School, who won first prize for young innovators at the Future Lions 2015 competition, held in Cannes a few weeks ago. The small tattoo is designed for young people to apply when they enter a club. It contains a microchip that uses the body's sweat to detect the amount of alcohol in the body, signalling if the person is over the legal limit for driving. In this is the case, the tattoo will turn blue. The project is now waiting for the right backer.
SafeStamp by Heineken International from Divya Seshadri on Vimeo.
Binge-drinking has a bigger impact on youth obesity rates
Underage binge-drinking is having a huge impact on teenagers' weight. A team of Canadian researchers has published a new report suggesting that teen drinking has a much bigger impact on youth obesity rates than once thought. The researchers found that nearly 39% of high-school students reported binge drinking - defined Read More.
The heaviest-drinking countries in Europe
Alcohol consumption across the European region is higher than in any other region in the world, with over one fifth of the European population over the age of 15 drinking heavily at least once a week. As a result, the continent suffers from the highest proportion of ill health and Read More.
Record fall in American teenagers who drink alcohol
Record fall in the number of American teenagers who consume alcohol. In 2015, 38.2% of teenagers stated that they consumed at least one drink a month, compared to 50% in 1991. However, the good news does not end here, according to the latest report published by the Centre of Disease Control. In the Read More.
This is the only Ad that gets people to stop drinking
The most effective spot for a campaign about alcoholism is Australian. Able to change the behavior of even the most die-hard drinkers. Spread, is the name of the video that shows images of the damaging liquid that is absorbed in the bloodstream, spreading and causing mutations in the cancerous cells Read More.
The phenomenon of binge drinking is rapidly growing among Italians
In Italy, the number of people who drink alcohol on empty stomach is increasing. The percentage, in fact, grew from 25,8% in 2013 to 26.9% in 2014, and reached 27.9% in 2015. This amounts to about 15 million people aged over 11: 38.9 % of men and 17.7% women. These Read More.
In Sweden young people are swapping alcohol for social media and the gym
Young Swedes are becoming stricter in their attitudes towards alcohol, with social media use and a love of fitness contributing to a less permissive attitude – the opposite of their older compatriots. The change among Sweden's youngsters has been observed in the latest edition of IQ's yearly Alkoholindex survey of Read More.