This is the only Ad that gets people to stop drinking

by Ivano Abbadessa - 2017.04.20

The most effective spot for a campaign about alcoholism is Australian. Able to change the behavior of even the most die-hard drinkers. Spread, is the name of the video that shows images of the damaging liquid that is absorbed in the bloodstream, spreading and causing mutations in the cancerous cells of the liver, intestine, and throat. To judge the efficacy of many awareness campaigns was a team of international researchers who showed as many as 83 videos about alcohol abuse to over 2,000 adults who are regular drinkers. The results of the study were then published in the medical journal BMJ Open, where Spread was voted as the “favorite” byt men, women, young and old.

Published in Alcoholism.
Related:
  • Binge-drinking has a bigger impact on youth obesity rates

    Underage binge-drinking is having a huge impact on teenagers' weight. A team of Canadian researchers has published a new report suggesting that teen drinking has a much bigger impact on youth obesity rates than once thought. The researchers found that nearly 39% of high-school students reported binge drinking - defined Read More.

  • The heaviest-drinking countries in Europe

    Alcohol consumption across the European region is higher than in any other region in the world, with over one fifth of the European population over the age of 15 drinking heavily at least once a week. As a result, the continent suffers from the highest proportion of ill health and Read More.

  • Record fall in American teenagers who drink alcohol

    Record fall in the number of American teenagers who consume alcohol. In 2015, 38.2% of teenagers stated that they consumed at least one drink a month, compared to 50% in 1991. However, the good news does not end here, according to the latest report published by the Centre of Disease Control. In the Read More.

  • The phenomenon of binge drinking is rapidly growing among Italians

    In Italy, the number of people who drink alcohol on empty stomach is increasing. The percentage, in fact, grew from 25,8% in 2013 to 26.9% in 2014, and reached 27.9% in 2015. This amounts to about 15 million people aged over 11: 38.9 % of men and 17.7% women. These Read More.

  • In Sweden young people are swapping alcohol for social media and the gym

    Young Swedes are becoming stricter in their attitudes towards alcohol, with social media use and a love of fitness contributing to a less permissive attitude – the opposite of their older compatriots. The change among Sweden's youngsters has been observed in the latest edition of IQ's yearly Alkoholindex survey of Read More.

  • Super vices of super-smart English students

    The skeletons in the closet of honor-roll students. This could have been the title of a study conducted by the University College London (UCL) on the association between school performance and drug/alcohol addiction. After studying a sample of middle and high-school students who were among the first in their classes, Read More.