For the first time, fast-food has dethroned traditional sit-down restaurants in France. One characteristic of the French way of life seems dying away. The Sandwich & Snack Show, in collaboration with Gira Conseil, has shown that fast-food represents 54.74% of the non-residential alimentation. Between 2011 and 2012, the fast-food revenue has increased of almost 4%, 73.5 % since 2004. Even worse, French people are about to lose their love to long lunch. The average time spent on meal has dropped from an hour and 20 minutes to half an hour between 1975 and today.