Snapchat to explain Alzheimer’sby Annalisa Lista - 2014.04.24
Snapzheimer, an awareness campaign aimed at young people to explain them the impact of Alzheimer’s. Launched in France by Fondation Médéric Alzheimer, the initiative inspires to Snapchat, a smartphone app, largely used by adolescents and young people, to show and share pics that fade after a few seconds. A way to explain the mechanisms at the root of the loss of memory. Today, in France, there are 850,000 people affected by this brain disease, that is 225,000 new cases diagnosed each year. At this rate, 1 in four French people aged 85 and more will be hit by the neurodegenerative disorder within 2020, that is 2 million by 2040. Frightful figures that can do nothing but encourage to sustain research, new projects, prevention.