In the era of undisputed control of the image, everything that teenagers want to know about sex and who were afraid to ask, is explicitly explained by advertisings, music clips, and video games. A real media bombardment which,however, may have an adverse effect on the sexual habits of the younger generation. According to Belgian Centre for consumers’ study (Crioc), in fact, young people are less able than adults to distinguish the true life from the digital world,for this reason they feel authorized to copy in real life behaviors and practices conveyed indirectly from the screens.This iper sexualisation of commercial communication can cause depression,social discomfort and malaise as well as a more facility to experiment extreme sexual practices. The study cites the example of the trend spread between Canadian and American boys to wear bracelets of different colors depending on the sexual activity that you want to practice.
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