The European single market has not favoured the standardization of the propensity to consume of the households in the Old Continent. Anglo-Saxon families, for example, are more focused on saving. At the point of using, very often, Internet in search of the cheapest prices. While the German ones, while declaring to have less money available if compared to the last year, spare no expense. Italian and Spanish citizens, however, are the most concerned about their economic situation. Arriving, in many cases, to repent of the excessive purchases made in the past. Decidedly more optimistic the Poles. With 24% of citizens who consider their financial situation more secure than previous 12 months. What all the European respondents have in common is the firm belief that the companies are not really sensitive to the interests of their workers, the environment and the communities they serve. Not to mention that the majority of them does not know what corporate social responsibility means. This was revealed in a recent survey conducted on the initiative of the Consumers’ Forum in 5 countries: Italy, Germany, United Kingdom, Spain and Poland.
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