Promoting shocking campaigns is really the best way to change the risky behavior of citizens? According to the Belgian Institute for Road Safety seems yes. In order to discourage young people from driving under the influence of alcohol or drugs, friends and parents can make them die. Of course, to pretend, through a Facebook application with which you create a news describing a car accident in which the victim is indeed the target of the macabre joke. Just enter the details of the car, choose a place and here the news comes straight by email. “If we decided to use this technique it is because according to an our studies 37% of boys and girls between 18 and 29 years old were in the car with someone who had drunk or taking drugs.” Said a spokesman for the Institute. The prevention experts, however, are divided on the effectiveness of the method that could be seen as a funny joke, oversimplifying the problem.
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