Facebook and Twitter now seem to have become essential tools for any company wants to create a buzz on the net. Yet even a tenth of the 500 largest corporations in the world use social networks to make known their corporate social responsibility actions. This is what emerges from a study of Walfstar Consultancy Society in collaboration with the United Nations and the Leeds Business School. Among the companies more comfortable with new communication technologies there are ICT giants like Microsoft, Cisco or Intel, but also many of the giants of the pharmaceutical supply and the food leader Nestlé. But these are exceptions because the vast majority of companies are afraid in front of a space of expression that seems to them too large to be kept under control. Yet the study’s authors point out the importance of a clear and constant presence on these channels.
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