Coca Cola asks millennials to fight online bullying

by Beatrice Credi - 2015.10.30
Coca Cola asks millennials to fight online bullying
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When it comes to bullying online, young people aren’t just part of the problem; they are also the solution. This is the thinking behind a project backed by DoSomething.org and Coca-Cola. It’s asking young people to come up with the best idea for how technology can counter what has become a huge problem. Out of hundreds of applications, 15 were selected to take part in a ‘hackathon’ in New York– an event attended by experts in different fields of IT. It generated a lot of ideas and points of view, such as the app that allows users to write encouraging phrases for particularly difficult days, or a programme that requires people on social media whose profiles have been blocked due to a negative comment to attend an anti-online-bullying seminar before they can reactivate their account. Interestingly, most of the participants had personal experience of online bullying.

Published in Bullying and violence.
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