Coca Cola asks millennials to fight online bullying

by Beatrice Credi - 2015.10.30
Coca Cola asks millennials to fight online bullying
  • Share on Facebook Share on Twitter Share on Whatsapp
  • Print

When it comes to bullying online, young people aren’t just part of the problem; they are also the solution. This is the thinking behind a project backed by and Coca-Cola. It’s asking young people to come up with the best idea for how technology can counter what has become a huge problem. Out of hundreds of applications, 15 were selected to take part in a ‘hackathon’ in New York– an event attended by experts in different fields of IT. It generated a lot of ideas and points of view, such as the app that allows users to write encouraging phrases for particularly difficult days, or a programme that requires people on social media whose profiles have been blocked due to a negative comment to attend an anti-online-bullying seminar before they can reactivate their account. Interestingly, most of the participants had personal experience of online bullying.

Published in Bullying and violence.
  • How a bully comes into being

    There are four factors that lead to the creation of a bully: 1) The eclipse of the authority of parents or teacher; 2) The importance of image and approval from others: 3) Adolescent disorientation concerning sexual identity; 4) Feelings of uncertainty with respect to parental expectations. In this group show, in which sexuality is the Read More.

  • Blue Whale Game more dangerous than selfie on train track trend

    The latest danger online for teenagers is represented by a game called Blue Whale Game. A popular activity coming from Russia, similar to the older Neknominate, it consists of inviting a user on the social networks to participate over a period of 50 days, in a variety of dangerous challenges, Read More.

  • Italy has now a law to fight cyberbullying

    The law on cyberbullying is now a reality in Italy. It was approved unanimously, after three years of discussion, by the Chamber of Deputies with 432 yes. Just one non-voter. The text presents important news in matter of protection of children victims of abuses and aggressions via Internet. Firstly, the Read More.

  • Italian schools and lgbt associations join in fighting cyber-bullying

    “You’re a freak of nature”, “You have mental problems”, “You should have been born a female”, “No one wants you”. These are a few of the insults that a young boy receives from social media in the video launched for the awareness campaign against cyber-bullying and homophobia, promoted throughout Italian Read More.

  • Three primary victims of Revenge Porn

    Disabled, adolescent and homosexual. These are the three categories most targeted by “revenge porn”. The phenomenon whereby an “ex” posts intimate images over the web without consent in for purposes of retaliation. At least this is what Australian researchers from Monash University revealed after having conducted an analysis of a Read More.

  • Pet therapy to fight bullying at school

    Pet therapy courses as part of the academic program to prevent bullying. Thanks to dogs that are able to facilitate socialization and healthy exchange among students. This initiative is sponsored by the Spanish association Entrecanes to guarantee a  positive and reciprocal experience among the kids. The multidisciplinary team of psychologists, Read More.